Increased website traffic and ranking higher with search engines is the dream of every blogger. These have made it very important for every website owner to learn how they can improve their search engine optimization to achieve the above desired results.
Thus, this very post is going to bring out to you some of the basic tips to improve your SEO (search engine optimization).
Doing keyword research is very important for on-page SEO optimization. Moreover, for easy research there are quite a number of tools and techniques for looking up relevant keywords related to your post. Such tools as Ubbersuggest, SemRush, Ahrefs et cetera.
These tools and many others help you find related keywords and spy on your competitors to see such words or phrases they targeted to bring traffic into their website.
Another important fact to take note of is that, you should try and focus on two to three or four long-tail keywords that you are sure matches the intent of your targeted users. About the intent of targeted users, if you plan to succeed in SEO ranking, you have to understand what answers potential users are looking for and would like to find on your website.
Once you find your targeted keywords, it is imperative you place them in those specific parts of your content where they can easily be found and indexed by search engine crawlers. So also, it should be in such places where they can have the most impact on users. Such specific parts of post you should place your keywords are:
Subheadings and body
Introductory paragraph and concluding paragraph etc.
In your keywords research try to identify or rather, focus on those keywords with low difficulty in competition and with decent traffic volume, these are usually associated with long-tail keywords too. In addition, those keywords should be placed in that appropriate parts of your post for higher ranking.
The contents or articles contained in your web pages should be well structured; they should be written and separated into concise and neat paragraphs. Let there be clear definition of what is the title, the headings and subheadings to introduce topics and paragraphs in order to lay out your contents clearly and not confuse the readers. And to make it easy and understandable for web crawlers to crawl the pages. For easy practice of a well-structured page make sure to utilize the the various headers as in H1 H2 H3 H4 H5 H6.
Images added to a blog post help to enhance such post for users, it as well provide a better user experience in web page. However, it is important for you to note that just by adding images does not automatically enhance the post for search engines to crawl. This is because the search engine crawlers cannot view images but can only read texts. As such to optimize any image included in your post, you should always include texts to it or fill out the alt text field. Most importantly, include the keywords in the file name and in the description of the image while filling out the alternate text field.
The alt text field is a very important field, because, uploading images only does not add to anything but it is the alternate texts that tells search engines what an image is all about, and that is what search engines look for to identify images in a post. Therefore, it is very important that whenever you include images to your post you should as well include to it, alt text as it is what help images rank higher in search engines’ images result page; and make sure the texts are not more than 125 characters.
INTERNAL AND EXTERNAL LINKS (REFERENCE LINKS)
Internal links are links that directs you to other pages in the same website, it is one important factor for SEO ranking, and it helps to improve user experience. It allows users to navigate to other web pages in the same website. Internal links as well indicates to web crawlers that the pages are related and important too, so that, the crawlers can crawl the other page and index it.
About external links. It is a good practice or blogging etiquette is when you mention any information in another person’s blog post; you should provide a link that will lead to that information. This is good because, some of your articles could also be referenced in another person’s site too and then you will receive a link back. Websites with quality backlinks are more likely to rank higher with search engines. In this, it is important you use such keywords with lower difficulty in your contents in order to have less competition.
Apart from links from other websites, you can utilize social media platforms to broaden the reach of your site. There are online programs you can use to post links to your web pages on social media platforms. Most importantly you should post your blog contents on those social media sites specialized on your niche in order to create connections to your site.
Another essential practice you should engage in is that you should promptly include subscription buttons to your posts in case of a site for which you require followers etc.
MOBILE FRIENDLY AND RESPONSIVE
It is important that your website works on mobile devices, this is because, most online searches are now conducted via Smartphone. Thus, if your website is made to only be accessible via desktop, you are sure not to gain much traffic to your site. Google search engine displays first in it search results, those websites that are mobile-friendly. That is, those websites that responds to mobile searches will be ranked first with Google search engine results.
Optimize your blog to show up some of your contents in featured snippets. This is one of SEO practices to get the most out of your website’s contents. Featured snippets are brief summaries of what is contained in your page; it always appears at the first position in the format of either paragraph, image, list, table or video et cetera. Featured snippets help you get more clicks to your site. This improves the credibility of your site and shows to web users that your site contains relevant information he is looking for to his search queries.
Search engines first point of crawling in a web page is the URL. To have a user-friendly URL, make it short and descriptive; add your relevant keywords; do not include special characters or date to your URL. If you are just starting with your website, endeavor to change the default permalink structure to an appropriate one that will fit your contents. In every post you publish on your site, each has its own unique URL and as such, you have the opportunity to optimize every one of them separately.
It is recorded that having a good user experience helps websites achieve higher ranking and organic traffic. Thus, it becomes important you improve your website’s user experience. Poorly designed website with poor user experience will drive users back to the search result, and that will be an indication to search engines that your website does not have the relevant information for users as such they will move the site down their rankings.
Nonetheless, there are some tips to follow for improved user experience, they are:
Web page loading speed: this is very important to keep users on your website, as it is one of the factors for higher ranking. No one will like it to wait like what seem like hours for a website to load; as such, it is important you optimize your pages to load faster.
Quality content: the contents on your website should be able to satisfy the search intent of users. The responsibility of every blogger or website owner is to provide relevant and reliable information to your users. Any content not suiting the intent of online searchers is bound to cause your website to rank lower with search engines. Usually, this happens when users cannot find any useful information to their search queries from your web contents.
In addition, the contents on your web pages should not be thin. Where you already have thin contents, either you remove it or make them longer. Thin content is any content or piece of article on your site comprising of 300 words or less. This type of content will gain you little to no value at all.
Easy navigation: internal linking is an important on-page SEO practice that improves your pages rank. When you link to some other articles for more information it helps users to navigate through your site easily and as well keeps them longer on your site.
UPDATE EXISTING CONTENTS / REMOVE OUTDATED CONTENTS
One may think that, a way to improve SEO is to keep creating new blog posts. Yes, that is there because it shows that your website is active and in business. However, there is also the need to occasionally refurbish current existing contents on your site by updating them. Likewise, look out for outdated contents and remove them. The purpose is that, newly uploaded contents takes time before it is settled and ranked on search engine results page, but with an existing content that already gain authority with search engines result page, you can simply update it and gain more ranking and faster in comparison to before.
Updating an existing article saves more time and requires fewer resources than creating a new one. It also extends the life span of such article and allows you to reap the gain for a longer period of time. Finally, in relation to removing outdated contents, there are such part of contents that cannot be updated and removing it will be the best option, such as statistic, rates etc that no longer fits in current situations.
GOOGLE SEARCH CONSOLE
Google search console is a free tool that provides to you what is known as ‘search analytics reports.’ The report is what helps website owners to analyze how many clicks it get from google search, also it help users to determine which keyword is popularly used by online searchers to find your web pages. Basically, Google search console helps to track the performances of your website on Google search engine. This is important so that if there is any error or obstacle hindering your ranking with Google you can easily rectify and fix it. Also, this help you keep track of changes you made to your website, to know if they are working or not
MORE ON SEARCH ENGINE OPTIMIZATION
The above ten tips may be the basics for SEO improvement strategy however, that does not rule out some other tips on how to further improve the improved SEO website. Some other things to note are as follows:
Lookout and stay up to date with Google updates; as mentioned in some of our previous posts, you should try as much as possible to improve the loading speed of your website. Use META descriptions and URLs; your contents as we always hammered should be valuable to users and relevant to their searches; if you can, focus more on evergreen contents etc. What is evergreen content?
Evergreen content is that content that brings in traffic for a long time. This is about such topics that are timeless and of which your posts on them will keep on going for a long time to satisfy long-term search interest.
Evergreen contents will earn your website long-term organic traffic. Google trends is a tool that provides you with the chart of the search interest in any topic you want to cover in your post, you can use it to search on the topic you want to cover so as to make your content have evergreen potentials. Examples of topics that you can write an evergreen content on are: how to make doughnut; best sighting places in Dubai; house internal decoration etc.
There are many factors that makes up for an optimized blog, it is not all about writing and posting articles and stuffing your articles with the keywords, there is more. Regarding that is what this article has talked about. From what you have learn so far, you can now take your time and put the above tips into necessary practice to improve your website’s SEO and beat your competitors to the top. In addition, always lookout for new updates on how to rank higher with search engines and grows your organic traffic to achieve the desired success of your blog.